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Developing a Revenue Goal

In this episode of PaintED, we talk with Jeff Prager of Cash Flow Engineering about how to develop a revenue goal and how to correctly read and utilize your profit and loss statement. Just in time for the new year, Jeff discusses why traditional accounting is misleading and the leading causes of business failure, and how accounting is not tracking.

Jeff’s webinar, “Developing a Revenue Goal,” will take place on February 5 at 4 pm Central. It’s members-only, so if you want to learn more about the education we provide and the webinars, videos, and connection resources that only PCA members get access to, go to

Learn more about Jeff Prager and Cash Flow Engineering at