PCA Articles

As the owner of a paint business, you probably spend a lot of time thinking about how to grow  it. Marketing your business may seem like a whole additional job and that can be  overwhelming. It doesn’t have to be. By choosing a few strategies wisely and executing them  consistently, you can gain a constant flow of new leads/potential clients.

In this blog, we’ll explore some ideas on how to market your business. Whether you’re just  starting out or you’ve been in the business for a while, read on for some helpful marketing  strategies.

Why choose you?

First, you need to understand your clients.

Define your “why.” If you don’t know why people should choose you instead of your  competition, neither will your customer.

Get to know your customer by creating buyer profiles based on past clients. Focus on their  needs and purchasing behavior. This will give you something to base your marketing strategy  on.

3 Ways to Establish a Strong Online Presence

Let’s face it, in today’s age, every business is expected to have a website. You need to have a  well-designed website that’s easy to navigate and contains relevant, keyword-rich content. Be  sure to review and renew your website on a regular basis to keep it fresh and up to date with  current service offerings and your project photo gallery.

Create or update your Google Business Profile. This free tool allows potential customers in your  region to find you through their online searches. Personalize it with photos, offers, testimonials  and more.

Get active on social media platforms such as TikTok, Facebook, and Instagram. You may feel like  there aren’t as many opportunities to capitalize on social media for painting businesses as there  are for other industries. But this isn’t necessarily true. For example, TikTok has a ton of painting

clips; many of which have gone viral. Instagram makes it easy to keep your project gallery  updated and your website visitors can head there through a link to learn more about you. Plan  to create simple content that illustrates what it’s like for you and your crew to get the job done  right. For example, show before-and-after photos, give pro tips, teach how to choose color and

more. Capturing simple content can result in high engagement that will ultimately drive more  leads.

Find Your Niche

To be successful in marketing your painting business, it’s important to develop a niche. This will  allow you to focus your marketing efforts and stand out from the competition.

A few things to consider when choosing your niche:

1. What type of painting services do you specialize in – commercial, residential or both? Do you  offer brush and roll application only or do you also offer spray gun application on larger jobs  and ceilings?

2. What type of products do you use (for example: are you focused on environmentally friendly  products or high-performance products that allow for quicker job completion)?

3. Do you offer additional services such as decorative/specialty finishes, color consultations, or  lacquer application?

By answering these questions, you’ll be able to target your marketing efforts and attract the  right clients.

Community Involvement

There are many ways to get involved in your community to market your business. Consider  joining a local business group or chamber of commerce. This will give you access to networking  events that offer opportunities to promote your business to other members.

Another way to get involved is to volunteer for local events or causes. For example, you could  donate your services to a family in need or participate in charity projects like the Ronald  McDonald House Charities. Partnering with PCA through the Paint-It-Forward Movement is a great way to integrate your local community projects into a larger national initiative and gain potential media exposure.

These ideas will not only help you give back, but also give you exposure to potential clients.

Let Your Clients Do the Talking

When it comes to marketing your business, there is no better way to get the word out than  through satisfied customers. This is the most powerful and effective form of marketing, as it is  coming from a trusted source. Your clients will be your best advocates, so make sure you are  providing them with great service and competitive pricing so they will want to share their  experience with others.

Here are a few things you can do to ensure that your customers are spreading the word about  your business:

1. Provide excellent customer service. Happy customers are more likely to tell their business  peers, friends, and family about you.
2. Offer referral discounts. Give your clients incentives to recommend your business. Consider  setting up a program for referrals that rewards past clients with a discount on a future service or  even cash (think gift cards).

Blogging

Blogging may seem like a strategy that’s unsuitable for a painting business. However, blogs are  a great way to increase your SEO with keywords and content clients are looking for.  keywords and you’d be surprised to learn how many topics you can educate readers on to gain  their trust. A few topic ideas are tips about primers, best painting techniques, and common  homeowner painting mistakes. or how to choose a color. Readers will understand that you are  an industry expert and will feel that they can trust you with their painting needs. Be sure to add  information about your business and services as well to contact you in each post.

Partnering

Creating partnerships with a trusted source can be a great way to gain more leads. Consider  partnering with a paint store to get a recommendation or in-store advertising. Network with  local designers to gain leads on their upcoming projects and/or participate in their events such  as Designer Showcase projects.

Conclusion

There are plenty of ways to get the word out there and attract potential customers. From  online marketing to old-fashioned flier distribution, there are many options available to you.  The most important thing is to create a simple marketing plan that suits your budget and goals.  Paint Hive’s Marketing Essentials program offers you the tools you need to get started. With a little  effort and consistency (their digital organizers, included in the Marketing Essentials Membership, are a huge help with this) you can soon start reaping the rewards of a successful  painting business through effective marketing.