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EXPO Presenters

EXPO is a national gathering place for painting business owners and their teams who look to PCA for education, training and opportunities to connect with the brightest minds in the industry. We're currently looking for speakers to join us at EXPO 2021 in Orlando, FL. If you'd like to present at EXPO 2021, please fill out the submission form below and we'll be in touch shortly.

If you have any questions, please contact or 314-900-2016.

EXPO 2021 Presenter Submission Form

    All educators, trainers, presenters, and sponsors contributing to PCA education resources of any kind must agree to uphold PCA’s Commitment To Educational Excellence. This Commitment is designed to maintain the highest quality of educational standards. (

View the presenter guidelines and commitment to excellence here ›

2020 Presenters


Chris Shank

Painting Contractors Association

Chris Shank is the Education Director at the Painting Contractors Association. Chris has been at PCA for nearly 5 years and leads the Content Team to create education and connection for painting contractors throughout the year online and at LIVE training events. He is the host of the Paint ED podcast and the creator of PCA's Trade Best Practice Series. Chris comes to PCA with a background in education programming, instructional design, membership process, and community connection.

NEW! Workshop: Systems to Implement the Trade Best Practice Series in Your Company (Two-Part Workshop)

Ken Tucker

Changescape Web

Ken serves as the chief marketing strategist for Changescape Web, which he founded in 2005. Changescape Web is a Digital Marketing and Website Design Agency with a specialization in Painter Marketing at

Ken has several marketing certifications which include: Google Partner, Digital Marketer Certified Partner, Duct Tape Marketing Certified Consultant, and SEO for Growth Consultant. He has written 3 books, all available on Amazon, with his latest book (Sept 2019) becoming an Amazon Bestseller in the Marketing Category - Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour.

NEW! Workshop: Creating a Comprehensive Online Marketing Map (Two-Part Workshop)

Nick Slavik

Nick Slavik Painting and Restoration

Nick is a lifelong resident of New Prague. After graduating from New Prague High School, he joined the Army as a mechanic and a paratrooper. Shortly after the events of September 11th, 2001, Nick volunteered for two tours of duty overseas: the first in Afghanistan & the second in Iraq, during which he met his wife Amy, a Kindergarten teacher.

After settling back in New Prague, he attended college, graduating with a bachelor’s degree in business management and with a double minor in tax accounting and managerial accounting. He is the Commander of the Veterans of Foreign Wars Post 5145. He is also a member of the American Legion, the New Prague Area Historical Society, the New Prague Sportsman’s Club & the Economic Development Authority Board of New Prague.

Nick and Amy have four children: Orelia, Milos, Otto, and Alma. They reside in a 1917 Craftsman home which is almost fully restored. Nick has been a craftsman for more than 25 years. His company has been awarded more than 5 National awards for craftsmanship over the last 3 years. He has created a rigorous Apprenticeship program where he finds, trains, inspires and mentors young people in his craft. Nick speaks nationally and internationally on the subjects of entrepreneurship, trades reform, apprenticeship, craftsmanship, and coating science. In 2018 he was made a family member over at This Old House.

Session: Modern Apprenticeship, Part Deaux: Quickly Turning Your New Dream Team Into Highly Efficient and Profitable Painters

Chris Moore

Elite Business Advisors

For the past 10 years, Chris has been working with painting contractors to help them grow their business and solve problems they face on a day to day basis. He draws on his own experience as a painting contractor to help further clients’ understanding of the industry. All businesses, whether they’re thriving or struggling, need to learn how to increase revenue, stabilize finances, get organized, and learn the difference between an investment and an expense. Chris is a financial fitness specialist, and he helps business owners look at their business from a 30,000-foot overview to help them connect all of the dots in the most efficient manner possible.

Session: Financial Fitness: Everything They Don't Teach You in Business School About Finances

Ryan Groth

Ryan Groth, Founder of Sales Transformation Group, Inc. is a family man, former professional baseball player, and sales trainer helping the construction industry move from reactive to proactive and build winning teams. Growing up with his mom and stepdad’s custom home building company, Ryan saw the highs and lows of a family business. After he played baseball and transitioned to his career, he connected with an innovative commercial roofing contractor who wanted to sell a sales management CRM program. After Ryan implemented the system, he found that his passion for coaching and training the people using the system was the key to helping create results. His coaching skills took off and that’s how Sales Transformation Group was birthed. His high energy and authentic approach has helped him partner with hundreds of teams in creating high performing sales producers.

Session: Becoming & Remaining the Apex Predator in Your Market

Brandon Lewis

Painter's Academy

Brandon Lewis is the founder of the Academy for Professional Painting Contractors and publisher of Painter’s Weekly, organizations dedicated to increasing income and quality of life exclusively for repaint contractors. Lewis has mentored 434 repaint contractors in five different countries, ranging from start-ups to $20 million in every conceivable market and configuration, using traditional and digital business solutions and systems.

Session: The 5-Step Process for Quickly Launching a Commercial Repaint Client Acquisition

Dee Schlotter


Dee Schlotter is the Sr. Color Marketing Manager at PPG Architectural Coatings in North America. She manages the color programs, systems, merchandising, trends, and all print and web collateral for PPG at The Home Depot, PPG Paints at more than 3,000 independent dealers, Glidden Paints at Walmart, Dulux Paints in Canada, and PPG Paints in commercial, hospitality and architectural segments. She is the media spokesperson for the PPG architectural brand. She brings with her a background of more than 20 years in the paint industry, 12 years in Color working with builders, pro painters, designers, architects, owners and consumers in all areas of architectural paint. Dee just recently assumed the color forecasting lead for PPG Industrial, covering the building construction and wood markets.

Session: Demystifying Color Selection: Tips, Tools, and Tricks for Understanding Color Preferences Across Residential and Commercial Projects!

Tony Kanak

Sales Evolution

Tony Kanak has been working with Sales Evolution as a student and coach for over 15 years. His Prior Sales Career includes working for Compu-Tutor, a Platinum level ACT! CRM reseller and Sales Evolution partner, where he became a Guess Free Selling Master. Now he provides expert level coaching to Business Owners and Sales Professionals that are growing their revenue using the Guess Free Selling Process.

Session: The Art of War – The Most Important Business Book You May Ever Read was Written 2,500 Years Ago – Before LinkedIn… and Facebook

Danny Kerr

Breakthrough Academy

From a struggling middle school student, Danny graduated high school with a 4.0 GPA, and started his own trades business, employing 12 full time staff and making enough money to buy his first home. By age 20, Danny had taken a leadership position for a franchise company and grew sales by 225% in one year, ultimately operating 100 staff and helping the organization develop its presence in Western Canada. This inspired him to take what he had learned, and help entrepreneurs all over North America move past adversity and reach their full potential.

In 2015, Danny started Breakthrough Academy, a company made to help entrepreneurs in the trades grow their company’s profitability, while taking back control of their time. Breakthrough Academy is currently working with over 220 business owners across the continent, managing over $400 million worth of revenue, and was rated as Canada’s 16th fastest startup by MacLean’s magazine in 2018.

NEW! Workshop: The Proven System to Attract & Hire Rockstar Staff: Resources, Templates, and Processes to Stack Your Team (Two-Part Workshop)

Annie Newton

Annie Newton is a Consultant to construction and service-based businesses. She resides in Walla Walla, Washington with her husband and three teenagers.

Prior to serving the painting industry, Annie worked in the robotics industry. She experienced firsthand the thrill of creating a process, refining that process, and increasing volume. She sees a similar crossover in the painting industry.

Annie’s 17 years at the helm of a painting company in a multi-location setting gave her the opportunity to grow revenue, people and process. Through the use of virtual assistants, Annie has helped companies scale and repeat successes by providing owners with the data points to lead their company to heights only imagined. Through her help, owners learn how to better position themselves in their market by using the best combinations of people, process & training.

Session: Coaching Your Team for Profit: Operations Systems Engineered to Build Better Teams and Increase Your Profit

Stacey Spear

S&S Painting, LLC began in 2004 by Stacey Spear, Owner, and Founder. After many successful years in project management and sales for a major U.S. bank, Stacey was determined to find a way to more uniquely utilize her artistic and creative talents and leverage her business expertise while balancing the needs of her family. This drive and focus are as alive today as they were 15 years ago.

Session: The Overlooked Solution: Hiring Amazing Women and Knowing Where to Find Them

Torlando Hakes

Color Theory LLC

Too many people are unhappy in their work-life and that affects all other aspects of their lives. Often they are stuck solving problems that drain them and leave them feeling like they aren’t fulfilling their life’s mission. As an entrepreneur, researcher and author, Torlando Hakes believe you can turn your business into a blessing. Torlando helps people think about business in a whole new way. He inspires and teaches them how to discover their mission and helps them build a business around that mission so they can be released from the burden of business and give themselves more fully to their family, passions, and community.

NEW! Workshop: Sprint: Building Roles, Meeting Structure, and Scheduling for Your Team Using Scrum Leadership (Two-Part Workshop)

Dave Rosenberg

Dave Rosenberg successfully ran three different contracting company including one of his own and has consulted with contractors across the country. He is an author, speaker and expert in Tactical Leadership and has a successful Contractor Coaching business helping all trades grow their businesses efficiently and profitably.

Session: Don’t Paint Yourself into a Corner: How to Eliminate Your Competition and Own Your Market Place

Eric Barstow

Business Painter Pro

Eric started his first painting company, Foothills Painting, in 2010. In 2014, he started the National Painting Group, a company that maintains an ownership stake in several painting companies generating over $6,000,000 in annual revenue. He shares his business systems, failures, and successes to help other business owners improve and grow their own business through Painting Business Pro. He co-owns Painter Choice, a marketing company providing leads to painting contractors nationwide. He's passionate about using entrepreneurship and business as a tool for living a balanced life.

Session: Using Partnerships to Expand, Exit, or Retire in Your Business

Randy Fornoff

MTS Painting and Property Services, Inc.

Randy Fornoff has been in paint contracting for over 35 years. He is General Manager and President of MTS (My Three Sons) Painting and Property Services Inc, a successful 2nd generation family business with annual sales of 1.2 million in the re-paint service industry in the Phoenix, Arizona metro area. Randy is Past-President of the local PCA Council and Chapter, Past-President of the PCA Residential Forum, a PCA Education Center Instructor, and is an EPA Accredited Teacher and Training Manager for the EPA Lead Renovation, Repair, & Paint (RRP) rule. Randy is married to Christine, they have 8 children, 8 grandchildren, and enjoy traveling, classic cars, and serving in any community they’re associated with.

Session: Contracts that Cover Your Assets: Essential Elements in Painting Contracts that Guarantee Great Work and Protect Contractors' Profit

Bob Cusumano

Coating Consultants

Bob Cusumano is President of Coatings Consultants, Inc. ( His consulting firm analyzes paint failures, writes coating project specifications, and provides expert witness testimony. He teaches classes on blueprint reading, estimating, and management skills to painting contractors and frequently speaks and writes articles regarding coatings failures. Bob is a former painting contractor and a former national PCA President. He was chairman of the PCA's Cost and Estimating Committee and the principal author of the PCA Estimating Guide. His education includes a Bachelor of Metallurgical Engineering and a Master of Science Degree in Engineering, specializing in corrosion research, both from the University of Florida.

Session: Advanced Estimating Techniques: Understanding Paint Failures and Estimating to Avoid Them and Ensure Your Work