Join us at PCA EXPO 2025 and take your business to new heights!
The robust event will include opportunities such as: brain melds to problem solve with like-minded industry leaders, one-on-one discussions with top industry thought leadership, inspirational lessons on leadership from people who started from the ground up, hands-on workshops to give tangible takehomes from the conference and opportunities to turn theories into tactics, ergonomic stretch and flex with the Craftsmanship Forum, networking and social gatherings hosted by industry partners Sherwin Williams, Benjamin Moore and more, all while taking in scenic views of Colorado Springs from The Historic Broadmoor!
| Topics for PCA Expo 2025 | |||
|---|---|---|---|
| Pricing & production rates | Mastering the customer experience | Advertising techniques | Marketing tactics for your business |
| Hiring & onboarding | Financial wellness | Commercial repaint | Painter SOPs |
| Specialty coatings | Growth and scaling | Leadership | Special sessions specifically for PCA Women in Paint, PCA en Español, Commercial, Residential, and Craftsmanship! |
| Topics for PCA Expo 2025 | |
|---|---|
| Pricing & production rates | Mastering the customer experience |
| Advertising techniques | Marketing tactics for your business |
| Hiring & onboarding | Financial wellness |
| Commercial repaint | Painter SOPs |
| Specialty coatings | Growth and scaling |
| Leadership | Special sessions specifically for PCA Women in Paint, PCA en Español, Commercial, Residential, and Craftsmanship! |
Speaker announcements coming soon!
* Session Schedule Subject to Change Without Prior Notice *
MONDAY - February 3, 2025
4:00 PM - 8:00 PM
Registration - Broadmoor Hall Reg Desk A
TUESDAY - February 4, 2025
6:30 AM - 5:00 PM
Registration - Broadmoor Hall Reg Desk A
7:00 AM - 8:00 AM
Continental Breakfast Buffet - Broadmoor Hall Lobby and Broadmoor A
8:00 AM - 8:20 AM
Opening Session - Broadmoor Hall A
8:20 AM - 9:20 AM
Opening Keynote - Broadmoor Hall A
Freedom in Business and Life: The SOS Framework for Success - Jason Phillips
Discover how to break free from the daily grind and transform your business with Jason Phillips’ SOS Framework—Start with Self, Empower Others, and Succeed with Systems. In this engaging session, you’ll gain actionable insights to build a thriving team, implement scalable systems, and achieve true freedom in both business and life.
9:20 AM - 9:50 AM
Industry Awards - Broadmoor Hall A
9:50 AM - 10:00 AM
PCA Events Update - Broadmoor Hall A
10:00 AM - 10:15 AM
Break
10:15 AM - 12:00 PM
Brain Melds - Broadmoor Hall A
12:00 PM - 1:00 PM
Lunch - Broadmoor Hall Lobby and Broadmoor A
1:00 PM - 2:00 PM
Interactive Workshop - Broadmoor Hall A
Simple Strategies, Big Results: Build Your Custom Marketing Blueprint - Brandon Pierpont
Confused about how to most effectively grow your painting business? This workshop will hand you a step-by-step marketing roadmap for success - no expertise required.
Sales and MarketingResidentialCommercial
1:00 PM - 2:00 PM
Educational Breakout Session - Broadmoor Hall C
Deep Dive into PCA Standards & QP-9 - Bob Cusumano, Pam Nicoletti
Join Bob Cusumano and Pam Nicoletti for an in-depth exploration of the PCA Industry Standards and the QP-9 guidelines. This session will provide valuable insights into how these standards can elevate your business practices and ensure compliance within the painting industry.
CommercialResidentialNew ConstructionRepaint
1:00 PM - 2:00 PM
Educational Breakout Session - Broadmoor Hall D
Women in the Painting Industry: Breaking the Mold - Corrie Leister
This session will explore the powerful benefits of having badass women in your company, from enhancing company culture and leveraging their strengths to drive business growth, to navigating challenges and implementing effective strategies for successful collaboration. Join us to learn how empowering women can transform your organization.
Leadership
1:00 PM - 2:00 PM
Educational Breakout Session - Broadmoor Hall E
The Freedom Road Map: How to Scale from $0 to $3mil Per Year - Eric Barstow
Break down what scaling a painting company to $3,000,000 per year looks like, from key metrics and financials to organizational structure, and why it's an achievable goal. You’ll also gain a clear roadmap with actionable milestones and practical steps to move quickly, removing the mystery of building a profitable business that gives you the freedom you’ve been seeking.
StartupFinance
1:00 PM - 2:00 PM
Educational Breakout Session - Broadmoor Hall F
Network Marketing; Leveraging Relationships to Build an Unshakable Foundation - Kris Kent
Learn how to find the right people to build a powerful network, shift your mindset from "farming" to "hunting," and stay top of mind with customers by making them excited to refer to you—not just willing. These strategies will help you create lasting relationships and drive long-term business growth.
Sales and MarketingResidentialCommercial
2:00 PM - 2:10 PM
Break
2:10 PM - 3:10 PM
Interactive Workshop - Broadmoor Hall A
Building Your Profit-First 2025 Business Plan - Mike Gore-Hickman
Join Mike Gore-Hickman and Chris Berry (The Idaho Painter) as we help you transform your business! You’ll learn how to put together your profit first business plan, so you can work less and make more money. We will be helping each person figure out how much they want to make, and how much they want to work - and then create the marketing, sales & recruiting plan needed to accomplish that plan.
FinanceStartup
2:10 PM - 3:10 PM
Educational Breakout Session - Broadmoor Hall C
Value-Based Selling - Tanner Mullen
Unlock the secrets to selling value over price by mastering the art of creating an unforgettable customer experience. Discover how the ‘invisible currency’—trust, professionalism, and emotional connection—can transform your sales approach and drive premium results for your painting business.
Sales and MarketingRepaint
2:10 PM - 3:10 PM
Educational Breakout Session - Broadmoor Hall D
Leading and Motivating Your Team - Maggie Kuyper
Sometimes the hardest part of leadership is knowing your role and how to do it. This session will break down the difference between leadership and motivation while applying strategies to support both in your company.
Leadership
2:10 PM - 3:10 PM
Educational Breakout Session - Broadmoor Hall E
How to Dominate Your Street with Marketing - Nate Streeter
Hear about the strategies Aleph uses to dominate neighborhoods, which results in lower marketing costs, increased repeat business and referrals, higher success rates, and less strain on sales and marketing teams when projects are closer together.
RepaintResidentialSales and MarketingStartup
2:10 PM - 3:10 PM
Educational Breakout Session - Broadmoor Hall F
ESOPs for Contractors - Gary Gray
This breakout session is designed for business owners, CEO's, CFO's and Presidents who are looking to explore the benefits of implementing an Employee Stock Ownership Plan (ESOP) for contractors, focusing on how it can enhance employee engagement, improve company culture, and drive long-term growth. Attendees will gain insights into the process of setting up an ESOP and its impact on business success and retention.
CommercialFinanceLeadership
3:10 PM - 3:20 PM
Break
3:20 PM - 4:20 PM
Interactive Workshop - Broadmoor Hall A
Promote Yourself Out of a Job: Creating Your 2025 Dream Team - Brandon Vaughn
Imagine a business that thrives without you in the day-to-day grind. In this hands-on workshop, you’ll design your 2025 dream team, complete with an org chart that maps out every role, written job descriptions, and a clear hiring roadmap for the next 12 months. Whether you’re scaling or streamlining, you’ll leave with the tools and confidence to build a self-sustaining team that frees you to focus on what matters most.
Leadership
3:20 PM - 4:20 PM
Educational Breakout Session - Broadmoor Hall C
Unlocking the World of Crucial Conversations - High Stakes, Disagreeing Opinions and High Emotions - Kathryn Freeman
In this session, you’ll learn how to use the Crucial Conversations framework to handle tough talks like a pro, whether it’s with difficult employees or upset customers. Learn simple tricks to turn these tense, high stakes moments into wins for your business and relationships.
Leadership
3:20 PM - 4:20 PM
Educational Breakout Session - Broadmoor Hall D
Painter SOPs for Overwhelmed Owners - Benji Carlson
Scaling doesn't have to feel like chaos. Join Benji to see how top contractors build and implement SOPs and how they can simplify your operations, grow your margins, and make your business run smoother—BONUS: free tools included!
This is NOT outdated business theory; it's real-world advice that works right now.
Product and OperationsLeadership
3:20 PM - 4:20 PM
Educational Breakout Session - Broadmoor Hall E
Killing Seasonality in your Painting Business - Austin Houser
Learn four proven strategies to combat the seasonality of the painting industry and keep your cash flow consistent year-round. We’ll cover proactive marketing, building commercial relationships, diversifying a cross online and offline channels, and measuring what works to create a steady stream of business.
ResidentialCommercialSales and Marketing
3:20 PM - 4:20 PM
Panel Discussion - Broadmoor Hall F
Mastering the Art of Craftsmanship: Building a Reputation for Quality and Excellence - Don Easton, Mike Mundwiller, Nick May, Maggie Kuyper, Fred Hamilton Emery
Moderated by Justin Dubow; Hosted by Benjamin Moore
Deepdive into how investing in quality craftsmanship can lead to higher profitability, stronger client loyalty, and long-term business growth.
CraftsmanshipResidential
4:30 PM - 5:30 PM
Women in Paint Happy Hour hosted by Behr
Location: West Terrace
6:30 PM - 9:00 PM
Evening Social Activity hosted by Benjamin Moore
Location: Main Mez - The Broadmoor
WEDNESDAY - February 5, 2025
6:30 AM - 5:00 PM
Registration - Broadmoor Hall Reg Desk A
7:00 AM - 8:00 AM
Continental Breakfast Buffet - Broadmoor Hall Lobby and Broadmoor A
8:00 AM - 9:30 AM
Keynote Speaker - Broadmoor Hall A
Champions Mindset: Olympic Lessons for Business Success - John Register
Elite sports are a high-stakes world. Athletes are battling opponents and contending with the rigorous demands of mental preparation. This grueling journey involves overcoming isolation, loneliness, and the ever-looming specter of burnout. Imagine the relentless pursuit of excellence, where the thin line between triumph and defeat is physical prowess and robust mental fortitude. The path to the podium is fraught with challenges that test every fiber of an athlete’s being, requiring physical endurance and a resilient mindset equipped with strategies for prevention, reset, and recovery.
Introducing “Champions Mindset: Olympic Lessons for Business Success,” a program where the gritty reality of athletic preparation meets the competitive business world. Led by keynote speaker John Register, a decorated athlete with an illustrious career spanning Olympic trials, All-American honors, and Paralympic victories, as well as corporate leadership expertise as a CEO of a multimillion-dollar non-profit organization, this session bridges the gap between the athletic arena and business success.
John leverages his unique journey from Olympic hopeful to Paralympic medalist to corporate turnaround expert to shed light on the indispensable value of a preventive maintenance plan. Athletes, much like business leaders, must navigate the challenges of isolation and burnout with a steadfast recovery and refueling strategy. This program is designed to impart these critical lessons, translating elite sports’ discipline, resilience, and recovery tactics into actionable strategies for business excellence.
9:30 AM - 9:45 AM
Break
Coffee provided
9:45 AM - 10:45 AM
Interactive Workshop - Broadmoor Hall A
Stop Paying for Leads: Learn the Insider Strategies to Optimize Your Google Business Profile and Add over $100K in Revenue to Your Business - Rina Bindi
Did you know that over 82% of local leads are generated through Google Business Profiles? Companies that rank in the top 3 of the map pack consistently outperform their competitors in revenue. By attending this workshop, you'll learn three simple yet powerful tasks to optimize your free Google asset, making it easier for local clients to discover and choose your company.
Sales and MarketingAdministration
9:45 AM - 10:45 AM
Panel Discussion - Broadmoor Hall C
Alternative Revenue Streams - Paul Baluch, Nick Kelley, Russell Peach, Will Reyes
Moderated by Tanner Mullen
This panel will explore innovative ways painting contractors can diversify their income streams by leveraging additional services, strategic partnerships, and creative business models to maximize profitability.
ResidentialProduct and Operations
9:45 AM - 10:45 AM
Educational Breakout Session - Broadmoor Hall D
Effective 1:1 Meetings - Scott Shaw, Max Olson
From the facilitators of PCA Business Training, learn how to run effective 1:1 meetings that deliver measurable results. Gain practical strategies align goals, address challenges, and bring consistency and purpose to your meetings, ensuring they have a meaningful impact on performance.
LeadershipStartup
9:45 AM - 10:45 AM
Educational Breakout Session - Broadmoor Hall E
The 5 Pillars of Explosive Growth - Brad Ellison
Ellison Painting grew from $0 to $5,000,000/year in only 2 1/2 years. In this presentation, Brad will break down the 5 areas in which a business owner should focus to attain explosive, sustainable, and PROFITABLE growth.
ResidentialStartupRepaintSales and Marketing
9:45 AM - 10:45 AM
Interactive Workshop - Broadmoor Hall F
Tactical Strategies for Project Management - Michal Cheney
Participants will learn how to effectively plan workloads, streamline production processes, and ensure profitability, all through interactive exercises and real-world examples. You'll leave with actionable tools and strategies to immediately improve management, organization, and efficiency in your business.
Product and OperationsResidentialRepaintNew Construction
10:45 AM - 11:00 AM
Break
11:00 AM - 11:15 AM
Education Foundation Update - Broadmoor Hall A
11:15 AM - 12:15 AM
Brain Melds - Broadmoor Hall A
12:15 PM - 12:30 PM
Grab-and-go box lunch - Broadmoor Hall Lobby
12:30 PM - 5:00 PM
Vendor Tradeshow - Broadmoor Hall B
5:30 PM - 10:00 PM
Evening Social Activity* hosted by Sherwin-Williams
Location: Flying W Ranch
*Note: This event is for PROS only
THURSDAY - February 6, 2025
8:00 AM - 11:00 AM
Registration - Broadmoor Hall Reg Desk A
8:30 AM - 9:00 AM
Grab-and-go breakfast sandwiches and coffee - Broadmoor Hall Lobby
9:00 AM - 10:00 AM
Interactive Workshop - Broadmoor Hall A
How to Dominate Your Local Market in 2025 - Lucas Jensen
Learn about the proven Facebook Ads strategy tested across 100 companies that lowers Cost Per Leads (CPL), generates higher intent leads, and drives more revenue. Attendees will also receive a playbook with examples of successful ads and data-backed insights to help implement this strategy in their own painting businesses in 2025.
Sales and MarketingResidential
9:00 AM - 10:00 AM
Educational Breakout Session - Broadmoor Hall B
Case Study: Doubling Your Profit Through Project Management - Nick Slavik
Sales are sexy. Marketing is tantalizing. But real painting companies make their money in production. I’ll show you how to raise your profit, lower your stress and make your clients and project managers the happiest people on earth.
Product and OperationsResidentialRepaint
9:00 AM - 10:00 AM
Educational Breakout Session - Broadmoor Hall C
Decisiones Laborales: Ventajas y Retos De W2 y W9 - Cindy Ramirez, Saul Carrasco, Miguel Perez
Moderado por Cui Paramo y Juan Vasquez
En esta sesión, exploraremos las ventajas y desafíos de las decisiones laborales entre empleados W2 y contratistas W9. Obtendrás información clave para tomar decisiones informadas sobre la estructura laboral que mejor se adapte a las necesidades de tu negocio.
en Español
9:00 AM - 10:00 AM
Educational Breakout Session - Broadmoor Hall D
Financial Analysis for Decision Making - Chris Moore
In this breakout, we’ll focus on three key financial metrics—Job Costing and Monthly Net Profit, Cashflow, and Breakeven Point—and discuss the systems needed to analyze them. You’ll learn what contractors should be looking for and how to make informed decisions based on these crucial financial data points.
Finance
9:00 AM - 10:00 AM
Panel Discussion - Broadmoor Hall E
Leadership Strategies in Commercial Painting - Jim McBrayer, Faizi Syed, Theo Vairaktaris, Ken Deason
Moderator - Matt Kuyper
Explore the key leadership strategies that drive success in commercial painting companies. This panel will bring together industry experts to discuss effective leadership approaches, including team management, fostering a positive company culture, and navigating the challenges unique to the painting industry.
CommercialLeadership
9:00 AM - 10:00 AM
Educational Breakout Session - Broadmoor Hall F
The 21-Minute Sales Rule: What you MUST DO after you give the right price! - Mark Defrancesco
Our "21-Minute Sales Dance" will help you master the art of the close. We will dive into what should happen next after you present the customer with a price. Learn specifically what to ask. How to ask it. When to ask it.
Sales and MarketingResidentialRepaint
10:00 AM - 10:15 AM
Break - Coffee provided
10:15 AM - 11:15 AM
Interactive Workshop - Broadmoor Hall A
Unlocking Profits by Estimating with Production Rates - Jon Bryant
Struggling with pricing and profitability in your painting business? Learn how to estimate with production rates to create accurate, consistent, and profitable estimates—without guesswork. This session will provide you with a proven framework for pricing projects efficiently, improving close rates, and ensuring your team gets the job done profitably.
Sales and Marketing
10:15 AM - 11:15 AM
Interactive Workshop - Broadmoor Hall B
Budget Like the Top 20%: Build Your 2025 Roadmap to Profitable Growth - Daniel Honan
This hands-on workshop will guide you through building a strategic budget designed to achieve your 2025 goals, using proven tactics from the top 20% of the most profitable painting businesses. You'll leave with a complete sales, production, and financial plan, along with the tools to track your progress in QuickBooks Online.
Finance
10:15 AM - 11:15 AM
Educational Breakout Session - Broadmoor Hall C
Aprendizaje y Pronósticos de los Fabricantes de Pintura - Alfredo Valiente, Freddy Carrillo
Moderado por Juan Vasquez
Esta sesión proporcionará información sobre cómo los fabricantes de pintura están pronosticando las tendencias de la industria, adaptándose a nuevas tecnologías y respondiendo a las demandas cambiantes de los clientes. Los asistentes obtendrán conocimientos valiosos sobre materiales emergentes, prácticas de sostenibilidad y los cambios en el mercado que están moldeando el futuro de la fabricación de pintura.
en Español
10:15 AM - 11:15 AM
Educational Breakout Session - Broadmoor Hall D
Breaking Into the High-End Commercial Repaints Market - Brandon Lewis
Discuss proven strategies for breaking into high-margin commercial repaint markets such as property management, assisted living, and private schools. We’ll focus on list-building, prospecting, direct marketing, and salesmanship to help you grow your commercial repaint revenue, backed by years of experience and success in this niche.
CommercialRepaintSales and Marketing
10:15 AM - 11:15 AM
Educational Breakout Session - Broadmoor Hall E
Back to the Future: Door to Door Revival - Justin Georgopoulos
Explore how door-to-door marketing can help your business stand out from the competition and capture more market share. You’ll learn how to build and optimize a door-knocking system that generates consistent, cost-effective leads, with proven strategies that have added 6 to 7 figures in revenue for my painting business and others.
Sales and MarketingResidentialRepaintStartup
10:15 AM - 11:15 AM
Educational Breakout Session - Broadmoor Hall F
Getting a Grip On Your Business with EOS - Renae Luketic
Learn the six key elements to building a truly great organization, including how to align your team around a clear company vision. We’ll also discuss strategies for instilling discipline and accountability across your entire organization to drive success.
Product and OperationsLeadership
11:15 AM - 11:30 AM
Break
11:30 AM - 12:00 PM
Buffet Lunch - Broadmoor Hall Lobby
12:00 PM - 1:00 PM
Panel Discussion - Broadmoor Hall A
Precision in Paint: Mastering Estimation for Success in the Industry - Tom Droste, Eric Fasnacht, Tara Riley, Aiden Smith, Chad Jeffries, Nick May
Moderator - Annie Newton
This breakout session will focus on the importance of precision in paint estimation, offering strategies to enhance accuracy in project planning and cost management. Attendees will learn best practices for optimizing material usage, improving efficiency, and ensuring successful outcomes in the highly competitive paint industry.
Sales and Marketing
1:00 PM - 1:15 PM
Break
1:15 PM - 3:00 PM
Closing Session - Broadmoor Hall A
3:30 PM - 4:30 PM
PCA en Español Happy Hour organizado por Benjamin Moore
Ubicado en el Pompeiian Room
Friday - February 7, 2025
8:00 AM - 2:00 PM
Paint-It-Forward: CPCD Giving Children a Head Start
Site Location: 2330 Robinson St. Colorado Springs, Colorado 80904
Since 1987, CPCD has been a cornerstone of support in El Paso County, providing early childhood education and family resources to empower children from low-income families. Your support will enhance the repurposed Chamberlin Elementary School, directly benefiting the 69 children enrolled and 18 teachers by creating a nurturing learning environment in the common areas, hallways, and offices.
No transportation will be provided. Participants are encouraged to carpool, rideshare, and Uber to the location site.